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Fusion Advisory

logo and branding package

I was contracted by Fusion Advisory in February 2018 to create a branding package. The client, a new Sydney-based engineering advisory firm, wanted branding material based on a clean and professional logo which retained sophistication and flair in a largely industrial, male-dominated sector.

The final logo combined natural elements such as leaf imagery with a black and gold colour palette and a clean sans-serif typeface. Subsequent branding material retained this air of sophistication through careful balancing of graphic elements with white space. Business cards were printed on thick paper with gold foil touches to highlight these natural designs.