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Life like lara

logo

LaraVector.png

I created this logo for model Lara Schroeder's Instagram page, @lifelikelara. The Sydney-based model and 2018 face of Seafolly swimwear required a trendy logo which communicated the down-to-earth, beachy vibe of her photos and was an appropriate format for use as a display icon on social media.

I settled on a smooth circular design with handwritten script typography using negative space for a stencil-like look. The logo also uses wave photography vectorised for a clean and adaptable image.